Coconut water takes on the world
By Samantha Pearson
Published: November 4 2009
From cosmetics to rope and car seat covers, the diverse uses of coconut and its husk have made the fruit an indispensable commodity in the tropics.
But it was only this year, when Madonna was rumoured to be knocking back coconut water on tour, that the world suddenly woke up to the fruit’s investment potential.
Marketed as a healthy sports drink, coconut water has found an enthusiastic customer base in the US – and plenty of celebrities willing to endorse it.
Technological advances have also made it possible to transport the water large distances without having to add preservatives.
Pepsi made the first move in August when it bought Amacoco, Brazil’s largest maker of packaged coconut water drinks. Coca-Cola then bought a minority stake in Zico, the Californian coconut water producer, in September, followed three weeks later by Pepsi Bottling Group’s investment in One Natural Experience, a company set up by a Brazilian entrepreneur in the US.
Beverage Marketing, a New York-based research and consulting firm, expects coconut water sales to almost double to $35m this year, while revenue from other drinks such as bottled water continues to fall.
Bumping along the dirt track to his coconut farm near Rio de Janeiro, dodging turkeys and roaming dogs, Fábio Lewin says he has received supply enquiries mainly from Portugal, Germany and the US.
But his company, Coco Legal, is struggling to meet demand given that it employs only 14 people.
“Maybe our website is the problem; it makes us look bigger than we are,” he says, laughing.
Brazil’s coconut water producers have been used to living in the shadow of Amacoco, which dominates the sector, but they have now become potential targets of multinational drinks companies.
Fábio was in his early 20s in 2002 when he founded Coco Legal. ‘When I told my dad I was dropping out [of university], he almost had a heart attack,’ says Fábio. But his father soon quit his engineer job with the government and joined the company. Production has almost doubled every year since and is expected to exceed 20m litres a month by the end of 2009.
One’s chief executive, Rodrigo Veloso, says he is convinced coconut water will become a multi-billion dollar global industry in the next 10 years and some analysts think it could match sales of niche drinks such as cranberry juice, which Ocean Spray estimates at about $2.3bn.
“It hits a couple of sweet spots in terms of US consumer trends,” explains John Sicher, editor of Beverage Digest in the US. “It’s natural, relatively low in calories and provides hydration.”
Others are more sceptical and dismiss international interest in coconut water as a celebrity-inspired fad. Harry Balzer, vice-president of the NPD research group, says: “We love trying new things. But I’ve been down this path before. Lots of ‘healthy’ things have come on the market only to disappear again.”
Dr Lilian Cheung, from the Harvard School of Public Health, also questions the medical benefits.
The claims that coconut water could lower cancer risks and boost the immune system are “quantum leaps from solid scientific evidence”, she says, as there has been no research.
Back in Brazil, where One says sales of coconut water have now exceeded those of orange juice, Fábio is still confident he will have to hire more people from the nearby village, even if Madonna does find something else to keep up her energy levels on the dance floor.
.Copyright The Financial Times Limited 2009. You may share using our article tools.
Thursday, November 5, 2009
Thursday, October 1, 2009
How green is your box? » Honolulu Weekly
How green is your box? » Honolulu Weekly
Check out the great mention of O.N.E. Coconut Water in Honolulu Weekly!
Check out the great mention of O.N.E. Coconut Water in Honolulu Weekly!
Monday, August 31, 2009
More on the Benefits of O.N.E. Coconut Water
Reprinted from : http://enerfoodblog.com/?p=373
Take a look at what you can find in coconut water and what benefits coconut water can have for you.
fat free - what’s not to love?
Coconuts have long been used for natural health and hydration
Coconut water is 99% fat free, has a low percentage of sugar and is low in carbohydrates. It also can help to keep your body cool. This is important if you are someone who spends a lot of time working outdoors in hot or humid climates such as those found in tropic, sub tropic, desert and even plains areas where summer temperatures can reach close too or top 100° F.
Revitalize and rehydrate
It can also re-hydrate your body as well as carry nutrients and oxygen to your body’s cells. If you exercise consider replacing your after work out drink with coconut water, see if you notice a difference in how fast your body feels refreshed, and replenished. There are other health benefits as well it raises or increases your metabolic rate which helps you to lose weight naturally without having to go on restricting diets or take dangerous pills to help lose weight.
It can help to increase the functionality of your immune system and help to detoxify the body. It can also assist your immune system by helping to fight viruses.
Need a natural cleanse?
Looking for a natural way to cleanse your digestive tract to promote overall body health, try coconut water and see its cleansing and digestive effects. You can also help to control diabetes with coconut water, fight the flu, herpes and some studies show that it can even have a positive effect in the fight against AIDS. You can treat kidney stones, boost poor circulation and even help to remove urethral stones.
Minerals, vitamins and lauric acid
The benefits of coconut water go further it contains more potassium, less sodium, less sugar and more chloride then both energy and sports drinks making it better for you and more effective. It contains the same Lauric acid that is found is mother’s milk making it great even for small babies and children. It contains identical properties to human blood plasma and contains the same isotonic levels as human blood. Many cultures believe it is a life giving and sustaining fluid and with benefits like this and centuries of proof who can blame them.
Get a new lease on life
If you are looking for something that is going to give you a new lease on life when it comes to your health, looking for something that can help your body function better and help you to feel and look younger than consider adding coconut water to your daily routine. It contains everything necessary for life everything from being able to replenish the body’s depleted stores of nutrients to keeping your body cool on hot days. There is little that this water cannot do.
Take a look at what you can find in coconut water and what benefits coconut water can have for you.
fat free - what’s not to love?
Coconuts have long been used for natural health and hydration
Coconut water is 99% fat free, has a low percentage of sugar and is low in carbohydrates. It also can help to keep your body cool. This is important if you are someone who spends a lot of time working outdoors in hot or humid climates such as those found in tropic, sub tropic, desert and even plains areas where summer temperatures can reach close too or top 100° F.
Revitalize and rehydrate
It can also re-hydrate your body as well as carry nutrients and oxygen to your body’s cells. If you exercise consider replacing your after work out drink with coconut water, see if you notice a difference in how fast your body feels refreshed, and replenished. There are other health benefits as well it raises or increases your metabolic rate which helps you to lose weight naturally without having to go on restricting diets or take dangerous pills to help lose weight.
It can help to increase the functionality of your immune system and help to detoxify the body. It can also assist your immune system by helping to fight viruses.
Need a natural cleanse?
Looking for a natural way to cleanse your digestive tract to promote overall body health, try coconut water and see its cleansing and digestive effects. You can also help to control diabetes with coconut water, fight the flu, herpes and some studies show that it can even have a positive effect in the fight against AIDS. You can treat kidney stones, boost poor circulation and even help to remove urethral stones.
Minerals, vitamins and lauric acid
The benefits of coconut water go further it contains more potassium, less sodium, less sugar and more chloride then both energy and sports drinks making it better for you and more effective. It contains the same Lauric acid that is found is mother’s milk making it great even for small babies and children. It contains identical properties to human blood plasma and contains the same isotonic levels as human blood. Many cultures believe it is a life giving and sustaining fluid and with benefits like this and centuries of proof who can blame them.
Get a new lease on life
If you are looking for something that is going to give you a new lease on life when it comes to your health, looking for something that can help your body function better and help you to feel and look younger than consider adding coconut water to your daily routine. It contains everything necessary for life everything from being able to replenish the body’s depleted stores of nutrients to keeping your body cool on hot days. There is little that this water cannot do.
Thursday, August 27, 2009
Monday, August 17, 2009
Coconut Water - "Nature's Gatorade"
Coconuts May Be Nature’s Gatorade Dietician: ‘With the Coconut Water, We Actually Have a Mix of Electrolytes’
August 16, 2009 ·
The word coconut probably brings to mind images of tropical beaches and palm trees. But for hundreds of years the coconut has been a dietary staple for cultures all over the globe.
The coconut has been much maligned in the past for its fat content, but as new information has come out regarding the health benefits of coconuts, products from this functional food have started invading shelves across America.
The coconut is a member of the palm tree family. It’s not a fruit, though it can be found in the produce section — and, despite its name, a coconut is not a tree nut.
Because of that, coconut products are safe for those with tree nut allergies.
The coconut also provides different products at different stages of its gestation.
Young baby coconuts look like green water balloons and are filled with water. Coconut water, unlike coconut milk, contains no fat and more potassium than a banana.
The health benefits of coconut water have been attracting the most attention.
“With the coconut water, we actually have a mix of electrolytes,” says Ashley Koff, a registered dietician. “I like to call coconut water ‘nature’s Gatorade.’”
The electrolytes, with help from the potassium, help the body absorb water better.
//
“It actually goes straight into our blood stream,” Koff says, “so it’s extremely hydrating.”
Mature coconuts are the kind most consumers are familiar with. They have a hard, hairy shell. They contain milk and oil — and all the fat and protein that have turned people off for years.
“For a long time, when we were hearing about saturated fat, coconut oil was off limits,” says Koff. “But interestingly, the type of fat in here is medium chain fatty acids. And that is a type of fatty acid that goes right through our digestive system, so it’s actually beneficial for us there.”
Because coconut oil has such a higher burn point, higher than olive oil, it is great for cooking.
Though coconuts can be a healthier option, Koff warns, “We do have to be conscious of things like sugar and fat content.”
Coconut water, though it does have sugar, has significantly less sugar than most fruit juices. An 11 oz. container of coconut water contains 15 grams of sugar, but Koff says that’s about as much as in 4 oz. of apple juice.
A registered dietician says coconut water can be thought of as nature’s Gatorade because of “a mix of electrolytes.” Coconuts also have high sugar and fat content, which has scared off some consumers.
(Foodcollection/Getty Images)
Coconut products are all over the shelves at the grocery store these days. You can buy raw coconut, coconut water, oil, even yogurt and ice cream.
// Coconut milk can be a good alternative for people with dairy allergies.
When buying a raw coconut, check how soft the shell is and give it a good shake. You should hear liquid inside.
August 16, 2009 ·
The word coconut probably brings to mind images of tropical beaches and palm trees. But for hundreds of years the coconut has been a dietary staple for cultures all over the globe.
The coconut has been much maligned in the past for its fat content, but as new information has come out regarding the health benefits of coconuts, products from this functional food have started invading shelves across America.
The coconut is a member of the palm tree family. It’s not a fruit, though it can be found in the produce section — and, despite its name, a coconut is not a tree nut.
Because of that, coconut products are safe for those with tree nut allergies.
The coconut also provides different products at different stages of its gestation.
Young baby coconuts look like green water balloons and are filled with water. Coconut water, unlike coconut milk, contains no fat and more potassium than a banana.
The health benefits of coconut water have been attracting the most attention.
“With the coconut water, we actually have a mix of electrolytes,” says Ashley Koff, a registered dietician. “I like to call coconut water ‘nature’s Gatorade.’”
The electrolytes, with help from the potassium, help the body absorb water better.
//
“It actually goes straight into our blood stream,” Koff says, “so it’s extremely hydrating.”
Mature coconuts are the kind most consumers are familiar with. They have a hard, hairy shell. They contain milk and oil — and all the fat and protein that have turned people off for years.
“For a long time, when we were hearing about saturated fat, coconut oil was off limits,” says Koff. “But interestingly, the type of fat in here is medium chain fatty acids. And that is a type of fatty acid that goes right through our digestive system, so it’s actually beneficial for us there.”
Because coconut oil has such a higher burn point, higher than olive oil, it is great for cooking.
Though coconuts can be a healthier option, Koff warns, “We do have to be conscious of things like sugar and fat content.”
Coconut water, though it does have sugar, has significantly less sugar than most fruit juices. An 11 oz. container of coconut water contains 15 grams of sugar, but Koff says that’s about as much as in 4 oz. of apple juice.
A registered dietician says coconut water can be thought of as nature’s Gatorade because of “a mix of electrolytes.” Coconuts also have high sugar and fat content, which has scared off some consumers.
(Foodcollection/Getty Images)
Coconut products are all over the shelves at the grocery store these days. You can buy raw coconut, coconut water, oil, even yogurt and ice cream.
// Coconut milk can be a good alternative for people with dairy allergies.
When buying a raw coconut, check how soft the shell is and give it a good shake. You should hear liquid inside.
Friday, July 31, 2009
O.N.E. Coconut Water, written by Michelle Jacobs, NYC Runner
Cause every little thing gonna be alright.
2009 July 31
Product reviewsby michjoy61
.
I was never a coconut person. I have vague memories of being in a swimming pool in the Bahamas and some guy selling coconuts. I bought one from him, because I think that was his source of income and I felt bad. I drank down the silky smooth coconut water inside and thought to myself that it was quite refreshing on a hot summer day. It certainly never occurred to me to carry around a few coconuts on my morning runs.
Years passed and the usual sports drinks hit the market. Gatorade being one of the most popular. So, I hopped on the sport drink bandwagon and hydrated post run with mostly the lemon/lime gatorade. I thought that since they chug it at all the major races including marathons, it must be alright. Don’t get me wrong. It is alright if not a bit sweet but how else can you get your electrolytes replaced after a run? What the heck are electrolytes anyway?
Electrolyte is a “medical/scientific” term for salts, specifically ions.
Electrolytes are important because they are what your cells (especially nerve, heart, muscle) use to maintain voltages across their cell membranes and to carry electrical impulses (nerve impulses, muscle contractions) across themselves and to other cells. Your kidneys work to keep the electrolyte concentrations in your blood constant despite changes in your body. For example, when you exercise heavily, you lose electrolytes in your sweat, particularly sodium and potassium. These electrolytes must be replaced to keep the electrolyte concentrations of your body fluids constant. So, many sports drinks have sodium chloride or potassium chloride added to them. They also have sugar and flavorings to provide your body with extra energy and to make the drink taste better.
Enough of the science lesson. I have been extremely lucky to have a great contact over at O.N.E. Lucy, who has been kind enough to send me a 20 years supply of O.N.E. Coconut Water and their newest product O.N.E. Natural Spring Water. Ok, I am kidding about the 20 year supply but lets just say I am set for a while. I cannot say enough about the O.N.E. Coconut water. It is 100% a natural sports drink. From the container:
Key Health Benefits:
O.N.E. Coconut water is Nature’s original sports and energy drink. Is excellent for replacing lost electrolytes due to exercise and/or illness. Can help promote smoother, more hydrated skin. Is extremely rich in potassium. Potassium helps regulate blood pressure and heart function. Has 15 times the amount of potassium as most sports drinks and more potassium than one banana.
Now, I don’t know about you guys but doesn’t this sound perfect for your post run hydration? If you do not like really sweet drinks than this is the way to go. Ice cold it tastes terrific. Refreshing and delicious. I use it in smoothies as well.
The O.N.E. Natural Spring water is also an awesome product. Here is what I twittered about it:
O.N.E. coconut water is awesome for post run hydration. And the spring water tastes so pure and clean. A must have for all!
Our sustainably sourced water
O.N.E. Water is pure natural spring water that is sourced from Eastern Canada and packaged in environmentally-friendly, individual Carton Tetra Paks. The water is drawn from the plateau on the Blue Mountains and is sustained by rain and snowfall. Additionally, the trees planted on the plateau every spring help minimize evaporation, maintain cold temperatures and keep the aquifer clean. There are also no pesticides, herbicides or chemical fertilizers used, resulting in 100% natural spring water.
And check this out:
THE POWER OF GOOD – PACKAGINGMainly made with paper from responsibly managed forests, Tetra Pak carton packaging conceals hidden powers. First, as a newly planted tree, it begins a lifelong work of absorbing harmful CO2 from the air and providing a home to countless species. Then, when harvested, its durable fibres make the carton light – and the carbon footprint small. Once empty, the carton can be recycled, and the power reborn.THE POWER OF GOOD – PACKAGING
Mainly made with paper from responsibly managed forests, Tetra Pak carton packaging conceals hidden powers. First, as a newly planted tree, it begins a lifelong work of absorbing harmful CO2 from the air and providing a home to countless species. Then, when harvested, its durable fibres make the carton light – and the carbon footprint small. Once empty, the carton can be recycled, and the power reborn.
Carton vs. Plastic
Tetra Pak invented the technology to keep your drinking water fresher, safer, and cooler. Only Tetra Pak cartons use six micro-thin layers to protect your drinking water. Simply put, purity is kept in, impurities out. The multi-layers of protection also give Tetra Pak cartons superior insulating properties, ensuring your water stays fresher, longer. And with Tetra Pak, there’s absolutely no danger of leeching or ingesting BPA.
Tetra Pak cartons are made mostly of paper, a renewable resource. They’re recyclable, too, so you will be seeing them again, reincarnated as your paper towels, tissues, and napkins. They are also lightweight and compact, making transportation efficient, not to mention better for our planet.
Nobody asked me to write this blog post. When I find something that is worth talking about especially as it relates to running – I simply cannot keep my mouth shut.
Sipping on O.N.E. Coconut water brings me back to that sunny day in the Bahamas when I awkwardly sucked out the water from a coconut. I think I even knew back then that in the year 2009 – the month of July – the last day of the month, I would be blogging about it and enjoying it and hoping that with what I write that everybody will try some for themselves.
“We don’t receive wisdom; we must discover it for ourselves after a journey that no one can take for us or spare us.”
Be true to who you are!
2009 July 31
Product reviewsby michjoy61
.
I was never a coconut person. I have vague memories of being in a swimming pool in the Bahamas and some guy selling coconuts. I bought one from him, because I think that was his source of income and I felt bad. I drank down the silky smooth coconut water inside and thought to myself that it was quite refreshing on a hot summer day. It certainly never occurred to me to carry around a few coconuts on my morning runs.
Years passed and the usual sports drinks hit the market. Gatorade being one of the most popular. So, I hopped on the sport drink bandwagon and hydrated post run with mostly the lemon/lime gatorade. I thought that since they chug it at all the major races including marathons, it must be alright. Don’t get me wrong. It is alright if not a bit sweet but how else can you get your electrolytes replaced after a run? What the heck are electrolytes anyway?
Electrolyte is a “medical/scientific” term for salts, specifically ions.
Electrolytes are important because they are what your cells (especially nerve, heart, muscle) use to maintain voltages across their cell membranes and to carry electrical impulses (nerve impulses, muscle contractions) across themselves and to other cells. Your kidneys work to keep the electrolyte concentrations in your blood constant despite changes in your body. For example, when you exercise heavily, you lose electrolytes in your sweat, particularly sodium and potassium. These electrolytes must be replaced to keep the electrolyte concentrations of your body fluids constant. So, many sports drinks have sodium chloride or potassium chloride added to them. They also have sugar and flavorings to provide your body with extra energy and to make the drink taste better.
Enough of the science lesson. I have been extremely lucky to have a great contact over at O.N.E. Lucy, who has been kind enough to send me a 20 years supply of O.N.E. Coconut Water and their newest product O.N.E. Natural Spring Water. Ok, I am kidding about the 20 year supply but lets just say I am set for a while. I cannot say enough about the O.N.E. Coconut water. It is 100% a natural sports drink. From the container:
Key Health Benefits:
O.N.E. Coconut water is Nature’s original sports and energy drink. Is excellent for replacing lost electrolytes due to exercise and/or illness. Can help promote smoother, more hydrated skin. Is extremely rich in potassium. Potassium helps regulate blood pressure and heart function. Has 15 times the amount of potassium as most sports drinks and more potassium than one banana.
Now, I don’t know about you guys but doesn’t this sound perfect for your post run hydration? If you do not like really sweet drinks than this is the way to go. Ice cold it tastes terrific. Refreshing and delicious. I use it in smoothies as well.
The O.N.E. Natural Spring water is also an awesome product. Here is what I twittered about it:
O.N.E. coconut water is awesome for post run hydration. And the spring water tastes so pure and clean. A must have for all!
Our sustainably sourced water
O.N.E. Water is pure natural spring water that is sourced from Eastern Canada and packaged in environmentally-friendly, individual Carton Tetra Paks. The water is drawn from the plateau on the Blue Mountains and is sustained by rain and snowfall. Additionally, the trees planted on the plateau every spring help minimize evaporation, maintain cold temperatures and keep the aquifer clean. There are also no pesticides, herbicides or chemical fertilizers used, resulting in 100% natural spring water.
And check this out:
THE POWER OF GOOD – PACKAGINGMainly made with paper from responsibly managed forests, Tetra Pak carton packaging conceals hidden powers. First, as a newly planted tree, it begins a lifelong work of absorbing harmful CO2 from the air and providing a home to countless species. Then, when harvested, its durable fibres make the carton light – and the carbon footprint small. Once empty, the carton can be recycled, and the power reborn.THE POWER OF GOOD – PACKAGING
Mainly made with paper from responsibly managed forests, Tetra Pak carton packaging conceals hidden powers. First, as a newly planted tree, it begins a lifelong work of absorbing harmful CO2 from the air and providing a home to countless species. Then, when harvested, its durable fibres make the carton light – and the carbon footprint small. Once empty, the carton can be recycled, and the power reborn.
Carton vs. Plastic
Tetra Pak invented the technology to keep your drinking water fresher, safer, and cooler. Only Tetra Pak cartons use six micro-thin layers to protect your drinking water. Simply put, purity is kept in, impurities out. The multi-layers of protection also give Tetra Pak cartons superior insulating properties, ensuring your water stays fresher, longer. And with Tetra Pak, there’s absolutely no danger of leeching or ingesting BPA.
Tetra Pak cartons are made mostly of paper, a renewable resource. They’re recyclable, too, so you will be seeing them again, reincarnated as your paper towels, tissues, and napkins. They are also lightweight and compact, making transportation efficient, not to mention better for our planet.
Nobody asked me to write this blog post. When I find something that is worth talking about especially as it relates to running – I simply cannot keep my mouth shut.
Sipping on O.N.E. Coconut water brings me back to that sunny day in the Bahamas when I awkwardly sucked out the water from a coconut. I think I even knew back then that in the year 2009 – the month of July – the last day of the month, I would be blogging about it and enjoying it and hoping that with what I write that everybody will try some for themselves.
“We don’t receive wisdom; we must discover it for ourselves after a journey that no one can take for us or spare us.”
Be true to who you are!
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